A promotional video can be very effective in expanding awareness of a business. To make sure I was going to cover what I need to take into consideration, I looked at various Promotional videos.
An effective promo video should be kept short as posible. After 60 seconds, the number of viewers decrease quickly, so it's important I keep the video length under a minute with concise messages. Colours and graphics need to be vibrant and eye catching also to gain the intial interest of the video. The use of motion graphics will also be useful to present the text in best way possible
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