Identifying & Researching My Target Audience

3D Visualisation is very prominent within architectural backgrounds and property developers because they allow the creation of realistic images before any construction occurs. And this can even be useful for those who haven't yet even purchased land. Using CGI for property has become such a vital part of the sales and marketing strategy, that it has in itself created the industry of Architectural Visualisation.

'Architectural Visualisation is the phrase used to describe the creation of CGI’s specifically within the construction industry. Architect’s find Property CGI’s to be invaluable in the process of gaining planning consent, particularly when the CGI is merged with a real photograph. This is known as a Photomontage. These photographs can show the surrounding infrastructure and context of a site, but with the added value of showing how the completed building would look if it were actually built there.'

 

Blue Cube Studios, http://bluecubestudios.co.uk

 

 

Looking at other businesses such as Blue Cube Studios, I can see that there is a high demand of 3D Visualisations in the property business. The term used to describe this is very self explanatory, in that it allows developers to plan exactly how a property should look, before it has been built and it is also a time where changes can be made if the 3D visualisation hi-lights any issues about the architecture.

Another advantage that a Visualisation has over a photograph is that it can be fully controlled in regards of the time, weather, environment and landscaping.

 

 

I've found some examples across the internet of successful Architectural Visualisations, which shows a level of standard I need to be working towards in order to make an impact with my Client's brief.

My produced visualisation work would be targetted towards home buyers and those wanting to uptake their own home design project. The age range would be targetted to most adult clients.